B2B marketplace and online store management
The weekly work of running Alibaba.com, Amazon (including Amazon Business), Shopify, LinkedIn and Pinterest, taken over by your dedicated team member: listings and content, reply drafts for inquiries and quote requests, ads and account health, and one weekly report. Pick a platform to see exactly what they handle.
Which B2B platforms does HappyCXO manage?
A HappyCXO dedicated team member runs three kinds of channels for small manufacturers and traders: cross-border B2B marketplaces (Alibaba.com listings and buyer inquiries; Amazon, including business pricing for Amazon Business buyers), your own Shopify store, and LinkedIn and Pinterest. Each runs on a written process, with KPIs agreed before work starts and a weekly report.
B2B marketplaces
Which channel fits which goal
Alibaba.com
- Who buys there
- Importers, distributors and brands looking for suppliers, often for OEM or ODM work.
- Best for
- Wholesale inquiries and RFQs.
- Your team member handles
- Listings, keywords, inquiry reply drafts, store rating.
Amazon and Amazon Business
- Who buys there
- Consumers, plus companies buying standard items through Amazon Business.
- Best for
- Repeat purchases of standard SKUs, with quantity discounts business buyers can see.
- Your team member handles
- Listings, A+ content, business pricing, ads, account health.
Your Shopify store
- Who buys there
- Direct buyers, and trade customers who reorder.
- Best for
- A channel and customer list you own, and online trade orders.
- Your team member handles
- Product pages, checkout, SEO, email, B2B catalogs.
LinkedIn and Pinterest
- Who buys there
- Purchasing managers, engineers and owners checking you out; people searching for products by look.
- Best for
- Credibility, and visits back to your site.
- Your team member handles
- Company page, posts, personal engagement, product pins.
Who it’s for, and who it isn’t
A good fit if
- You sell physical products to businesses and want to show up where buyers already look for suppliers: Alibaba.com, Amazon and Amazon Business.
- You run one or more of these channels, but nobody works in them every week.
- You want one person accountable across channels, and one weekly report.
Probably not a fit if
- You want a one-time store setup and no ongoing work.
- You want us to hold inventory, ship or set prices. Those stay with you.
- You need inquiry or sales numbers promised by a date.
What you provide, what we do
You provide
- Named sub-accounts or user access on each channel
- Price lists, MOQs, lead times and who approves quotes
- Catalogs, spec sheets, certifications and real photos
- A salesperson who picks up qualified inquiries and quote requests
Your team member handles
- An audit and fix list for each channel
- Listings, content, keywords and ads where the platform has them
- Reply drafts for inquiries, messages and quote requests
- One cross-channel weekly report and regular reviews
A typical week across channels (illustrative)
- Monday
- One report covering every channel: what was done, what moved, what’s next.
- Daily
- Inquiries, buyer messages and business quote requests drafted; account health checked.
- Midweek
- Listing and content work on the priority channel.
- Friday
- Anything waiting on your decision is listed, so nothing sits over the weekend.
Illustrative. The split between channels follows where your revenue comes from and the plan we agree on.
How we start: the first weeks, step by step
How long each step takes depends on access, materials and how quickly decisions come back, so we commit to the order of work, not to dates.
- 1
Demo
Which channels you’re on and what each one brings in today.
- 2
Pick where to start
Usually the channel closest to revenue goes first; the others follow.
- 3
Access and baseline
Named access on each channel and a baseline of impressions, inquiries or sales.
- 4
Audit and fix list
A fix list per channel, ranked by impact.
- 5
Weekly routine
Listings, content and reply drafts, rolled into one weekly report.
- 6
Regular reviews
Results reviewed against the baseline, including whether to add or drop a channel.
Channel facts worth knowing before you choose
Alibaba.com
The US seller program accepts U.S.-registered businesses that can supply wholesale quantities; listed plans start at $2,799 a year.
Amazon Business
Business pricing, quantity discounts and quotes need a Professional selling account, which is $39.99 a month plus selling fees.
Shopify B2B
B2B works on Basic, Grow, Advanced and Plus; below Plus, up to 3 active B2B catalogs.
LinkedIn doesn’t permit software that scrapes or automates activity, so engagement is done by a person.
Checked against the official pages on 2026-10-20. Platforms change fees and rules, so we re-check before we quote.
Related case studies (anonymized client projects)
- Trader G — Zero-Ad Organic Growth on Alibaba
With no ad spend, organic impressions on Alibaba.com rose from 690 to 752 a day and click-through rate from 1.67% to 2.21%.
Read the case study → - Manufacturer H — Four-Language Rebuild and a Full Catalog Audit
A full-catalog audit found 2,153 of 2,154 listings keyword-stuffed and set a relisting rule, alongside a four-language website rebuild.
Read the case study →
Frequently asked questions
- Which channel should we start with?
- Start where your buyers already look. Many US business buyers find suppliers through Google, industrial directories such as Thomasnet and their own distributors, so your website usually comes first. If companies reorder standard items, add Amazon Business. If trade customers reorder from you, Shopify B2B on your own store may fit. Alibaba.com makes sense when you want wholesale buyers outside the US. On a 20-minute demo we suggest an order based on your products and setup.
- Can one person really run several channels?
- One named team member owns the work and the results, backed by specialists who know each platform, with AI tools for repetitive cleanup and first drafts. You deal with one person and read one weekly report.
- Is Amazon a B2B channel?
- It can be. Through Amazon Business, Professional sellers can set business-only prices and quantity discounts and respond to quote requests, which is why we run Amazon as a B2B marketplace.
- Who owns the accounts?
- You do. Stores, seller accounts and ad accounts stay in your company’s name. We work through named, least-privilege access, which is removed when the engagement ends.
- If we’re on marketplaces, do we still need a website?
- Usually, yes. Marketplaces bring buyers who search there; your website is where buyers check you out and where Google and AI assistants find you, outside any platform’s rules. Our guide on Alibaba stores versus your own website covers the split.
- How is pricing set?
- It depends on the number of channels, products and the weekly workload, and we quote after a 20-minute demo. Platform membership or plan fees are separate and paid by your company directly.
Guides worth reading first
- Alibaba Store vs Own Website: Do Manufacturers Need Both? →What a marketplace store and your own site each do, with a decision table.
- Alibaba.com for US Manufacturers (2026) →Alibaba.com plans and a weekly operating checklist.
- Should Manufacturers Use Amazon Business? →Whether Amazon Business suits your products.
- Shopify B2B for Manufacturers: 2026 Guide →Letting trade customers order online through Shopify.
Not sure which platforms you need?
On a 20-minute demo we’ll suggest where to start and what can wait, based on your products, customers and current setup.
Book a 20-min demo →